A Better Broadway
Website Re-Design
Broadway Sacramento is the home of Broadway On Tour and Broadway At Music Circus - Sacramento’s oldest professional performing arts organization and the state's largest non-profit musical theatre company. When approached by the company, the main goal of the new site was to drive viewers to purchase, no matter where they navigated to on the site. Additionally, we were challenged to educate users about the difference between Broadway On Tour and Broadway At Music Circus. In order to achieve this, we designed the experience with easy pathways for both venues, showcasing the beautiful photography and illustrations unique to each show while enhancing navigation and providing easily identifiable purchasing options.
View SiteMobile First
Broadway in Your Pocket
Satisfying users “on the go” will be our highest design priority. We will ensure ease of navigation so visitors find the resources they are looking for quickly and efficiently. Our design approach assures a consistent mobile experience across popular phones and tablets, for both Android and iOS.
